Was launched in South Africa in 2006. Every titleholder since has brought her niche to the pageant, grooming it to become one of the most prestigious beauty pageants for married women on the African Continent.
With Ten magnificent years behind the title, the founder of Mrs Africa, Carolyn Baldwin-Botha from Pageants SA together with Janet Potgieter, have acted upon their vision to make this competition even more prestigious and easily accessible to all married women on the African Continent.
The aim of the Mrs Africa pageant is to create a platform by which the unique qualities of African Woman can be showcased and touch the world.